A roundup of top funding deals of the day
WizRocket, a Mumbai-based analytics and mobile engagement platform, has raised `51.2 crore) from Sequ$8 million (.oia Capital and Accel Partners to expand overseas and strengthen its product.
The investment also marks the coming together of Sequoia Capital and Accel Partners. “As the mobile app market grows exponentially , marketers and developers need the next generation of tools,“ said Anand Jain, cofounder of WizRocket. WizRocket's platform is omni-channel and allows developers and marketers to engage with users across email, web and mobile. It also gives them access to raw data on the number of uninstalls and segmentation of customers so they can better target their users.
“By building intelligence into our platform, we offer marketers and developers a powerful way to understand and customise the user experience,“ said Jain, who previously cofounded Burrp!.
“WizRocket leverages two of the biggest trends in the technology arena today , that is mobility and analytics,“ said Mohit Bhatnagar, MD at Sequoia Capital.
The company was founded in 2013 by Sunil Thomas, Suresh Kondamudi and Jain and sends out about 30 million notifications a day. It had earlier raised $1.6 million (. `10.24 crore) from Accel Partners. “WizRocket is amongst the new breed of startups that are building world-class products by closely observing mobile-first and mobile-only user behaviour,“ said Prashanth Prakash, a partner at Accel.
More importantly, the company creates unified profiles, understanding users' behaviour across web and mobile, solving a key problem for ecommerce firms today. “We believe life exists outside the mobile app as well,“ said Jain. The platform is in private-beta stage and has 350 global customers, in cluding internet businesses like ecommerce, event ticket ing, travel, crowdfunding, clas sifieds and other diverse businesses. Freecharge, Zovi, BookMyShow are a few Indian firms that use WizRocket.
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