Friday, July 24, 2015

AREA FOCUS - KALYAN RISING! :The Times of India



If affordability and easy connectivity are the parameters against which you make your home-buying decision, then Kalyan could just be the place your were looking for

If you ever thought that the cliché `location, location and location' in real estate marketing is all about `connectivity, connectivity and connectivity', which has a direct bearing on the higher price point of the property market, probably you have not visited the central suburb of Kalyan. It is one area that defies the conventional wisdom of the property market where better connectivity and affordability co-exist; something that is worth a case study in the pricing dynamics of the property market.
Analysts point out that the livability index is higher in this market when the quality of living is judged in a holistic manner by a mix of factors, including demographics, education, health and medical standards, safety, housing options, socio-cultural, political and economic environment and its natural (built as well as a planned) environment. On all scores, Kalyan is witnessing rapid progress.The presence of an industrial belt in the vicinity of Kalyan is an icing on the cake, as it is increasingly driving the growth of the region and the demand for civic and residential infrastructure.

Moreover, Kalyan junction is currently one of the major railway stations on the central line of Mumbai's suburban railway network, thus facilitating connectivity and movement of people between Mumbai and the suburbs. Therefore, staying on the outskirts is no more considered to be an inconvenience.

Brotin Banerjee, MD and CEO, Tata Housing, believes that as Mumbai gets more saturated with the influx of the working population, areas like Kalyan prove to be the ideal liv ing destinations with commercial development, upcoming infrastructure and affordable residential projects.“As the region grows and the commercial activity increases owing to the nearby Badlapur industrial region, property prices are sure to appreciate. With sentiments improving all around in the realty sector, the area is set to witness high demand for affordable housing. With various infrastructure projects in the pipeline, the realty market here is showing positive trends and it is expected that one can easily witness a price appreciation of about 20-25 per cent over the next few quarters,“ says Banerjee.

Samir Sureja, director, Gurukrupa Group, points out that it is not just the present state of connectivity but some of the future planned developments also indicating that Kalyan will continue to hold its unique position. “Even a sizeable appreciation here onwards, will still keep the prices very affordable from the standpoint of Mumbai's property market. No other location provides as much affordable housing options with such better connectivity as Kalyan. Now that even Thane has gone out of the reach of the middle class due to skyrocketing property prices, it is Kalyan that offers everybody a quality living option,“ says Sureja.

Most of the analysts maintain that Kalyan region has been one of the fastest growing locations in the last few years. Improvement in both, physical and social infrastructure, have resulted in the development of this location as a hub for affordable and premium housing. Mukund Patel, MD, Rutu Group, says, “Adharwadi Road in Kalyan is the most soughtafter location for buying and investing in real estate, mainly because of a very well developed infrastructure of wide concrete roads, ample water supply, reputed schools and colleges, markets, recreational parks and peace and serenity.“

Hansmukh Patel, director, Patel Colossus, concludes, “Kalyan is the most sought-after destination for investment in a property and for those who are looking to buy their first homes. The infrastructure has improved in the last few years and the future infrastructure plan is also good. One will find all reputed schools, colleges here and all the top developers are now focusing towards Kalyan and beyond areas.“

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