Experts believe aspirational value and exclusivity of iconic properties drive big-ticket deals
India's super rich are spotting an opportunity in an otherwise sluggish property market, and leveraging on it to buy luxury pads for themselves.
In the past one week, two large South Mumbai bungalow deals have been clinched by the biggest names of the corporate world, while at least one more iconic property , Hindustan Unilever's guest house Alhambra on Carmichael Road, is generating good interest.
Last week, industrialist Kumar Mangalam Birla emerged as the highest bidder for the sea-facing, 30,000-sq-ft, Jatia House in Malabar Hill. The Aditya Birla Group chairman is paying Rs 425 crore for the property, making it the most expensive bungalow deal ever in India, surpassing the 2012, Rs 400 crore, Maheshwari House transaction.
In the latest, Cyrus Poonawalla, chairman of Poonawalla Group, is buying US consulate's Lincoln House at Breach Candy for Rs 750 crore. The property, spread over 2.06 acres, is much larger than Jatia House. Last year, the Godrej family acquired Mehrangir, the house of Homi Bhabha, father of India's nuclear programme, in Ma Rs 372 crore.labar Hill for ` Birla, Poonawalla, Godrej and others paying stratospheric prices for these iconic properties are buying them for private use, and market experts expect some more deals like these, as the appetite seems to be growing for such private resi dences for which money isn't a limiting factor.
“These deals may not be an indication of prevailing market rate, as drivers for such transactions are not technical and commercial valuations,“ said Shashank Jain, partner -transaction services at PwC India.
“Given the large size of such deals, primarily for personal use, not everyone is in race to buy and money is not a constraint for the ones who are in fray,“ Jain said. He expects a few more such properties coming out in the market.
The aspirational value of these homes is often driven by their exclusivity and iconic status.
“In the first place, the supply for such assets is extremely restricted -they are in a class of their own, with no comparable options,“ said Anuj Puri, chairman and country head at property consultant JLL India. “Secondly, the sentiment and purchasing power of the buyers of such properties is not governed by economic considerations like interest rates and stock market performance.“
There are only a few locations that boast of neighbourhoods where super rich industrialists are keen to reside.
In South Mumbai, Carmichael Road, Altamount Road, Nepean Sea Road and Malabar Hill are among the most sought-after addresses. In New Delhi, Lutyens' Delhi, Dr APJ Abdul Kalam Road (until recently Aurangzeb Road), Amrita Shergill Marg and Prithviraj Road are known for the prominent and influential personalities residing there. A number of these wealthy and influential names are keen to get bigger spaces as their children grow up, while new entrants are also ready to pay a premium.
In New Delhi, too, deals for bungalows are continuing irrespective of ongoing market conditions. Early this year, Subhash Chandra-promoted Essel Group bought a bungalow in Lutyens' Delhi for `. 304 crore.More recently, a leading exporter paid `. 173 crore for a bungalow on Prithviraj Road.
“They (buyers) represent the highly capitalised creamy layer, and are at all times willing and able to close the deal when such once-in-a-lifetime opportunities come by ,“ said Puri.
According to a broker, who is currently scouting for bungalows in South Mumbai for two prominent businessmen, most buyers in this category also review the property's development potential like any real estate developer does.However, their decision is not solely based on this factor.